ServiceMaster Clean Franchise Review and FDD Snapshot
Residential & Commercial Cleaning
ServiceMaster Clean
You will operate a ServiceMaster Clean® business (a “Clean Franchise”). Clean Franchises provide to management or tenants of commercial or institutional buildings contracted janitorial services on a continuing basis and carpet, furniture, and other periodical non-janitorial cleaning and maintenance.
Reported franchisees 621
Investment range $104,300 to $179,750
Average unit volume $357,712
Latest FDD filing year 2025
Business Snapshot
- Industry: Residential & Commercial Cleaning
- Headquarters: Atlanta, Georgia, US
- Parent group: ServiceMaster Brands
- Website: https://servicemasterclean.com
- Parent website: https://servicemaster.com
Economics Highlights
- Initial fee: $32,500 (the “Initial Franchise Fee”) upon execution of the Franchise Agreement.The Initial Franchise Fees are considered fully earned and non-refundable upon execution of the Franchise Agreement, except that if we are unable, in our sole discretion, to accept the Franchise Agreement, your money will be refunded.We may offer incentives of cash, equipment, materials, supplies or related items which will in effect lower the Initial Franchise Fee or investment to prospective franchisees.The availability of each incentive may be subject to a time limit.We reserve the right to offer, change or cancel an incentive at any time.INCENTIVE PROGRAMS AND DISCOUNTS You may be eligible for certain discounts to the Initial Franchise Fee if one or more individuals that will own 51% or more of the interests in your Clean Franchise (or in the entity that owns your Clean Franchise): (a) meet our qualifications for purchasing a Clean Franchise, (b) have full operational control of the Clean Franchise, and (c) meet one of the following qualifications: Discount and Qualifications % Discount Industry Experience Discount – must have at least two years’ experience owning or being employed by any business offering the services franchised by us 5% Military Discount – must be honorably discharged from the United States Armed Forces 20% Affiliate Discount – must be an (a) existing franchisee or owner of a franchisee in the ServiceMaster Clean ® or ServiceMaster Restore ®, Merry Maids ®, Two Men and a Truck ®, or Two Men and a Junk Truck ® systems, (b) an existing employee of us, Merry Maids, or Two Men and a Truck, or (c) an existing employee of a ServiceMaster ® franchisee who has been referred to us by their employing franchisee (the employing franchisee will receive a $5,000 referral fee if you purchase a franchise within one year of the referral). 15% Conversion Franchise Discount–must be a Conversion Franchise 15% You may only take advantage of one of the above discounts, even if you qualify for multiple discounts.The availability of each incentive may be subject to a time limit.We reserve the right to offer, change, or cancel an incentive at any time.During 2024, we collected Initial Franchise Fees ranging from $16,250 to $32,500.As part of the Initial Franchise Fee, we will arrange for our designated vendor to set up your accounting software account and provide you with access to an online e-learning tutorial on how to use the accounting software (which otherwise would cost $600). In addition, the Initial Franchise Fee includes the registration fee for two of your representatives to attend our initial training program, which we refer to as the ServiceMaster Academy of Service (“AOS Training”) (which costs $3,000 for each additional person, if you elect to have more than two attend AOS Training). ONLINE MARKETING FEE DEPOSIT In addition to the Initial Franchise Fee, if you are opening a new Clean Franchise, you must pay us in a lump sum an online marketing fund deposit of $4,750 upon signing the Franchise Agreement (the “Online Marketing Fund Deposit”), which we will pay to a vendor to generate leads in your Territory through online marketing.Any portion of these monies not utilized during your first year of operation may be, at our sole discretion, applied to offset your accounts with us or our affiliates.If you are an existing franchisee purchasing another territory or a transferee, you will not be required to pay the Online Marketing Fund Deposit.
- Royalty: The greater of (a) the Minimum Monthly Royalty or (b) (i) the Royalties for Contracted Recurring Services in such month (which will range from 7% to 4% of Gross Service Sales for Contracted Recurring Services as set forth in the Royalties Scale) plus (ii) the Royalties for Other Services in such month) (which will be Gross Service Sales for Other Services multiplied by 10%). Monthly, by the 20th. See Note 2 for the definition of “Gross Service Sales”, Note 3 for the definitions of “Minimum Monthly Royalty” and “Royalties Scale.” The Royalties will be paid as specified in our then-current royalty policy as set forth in the Manual. “Contracted Recurring Services” include any services that Franchisee provides to a customer pursuant to a written annual contract that requires Franchisee to provide such services to such customer at least two times per month. “Other Services” includes any products or services other than Contracted Recurring Services, including (a) services performed on a one-time basis, (b) services performed less frequently than twice per month (e.g.once per month), or (c) services performed without an annual contract.The current Royalties Scale is described in Note 3.A.In addition, an example of the calculation of Royalties for both Contracted Recurring Services and Other Services is described in Note 3.D.Conversion Franchise: If you are a Conversion Franchise, you may be eligible for adjusted royalties, as described in Note 4.Untimely Renewal: If you are an existing franchisee that does not timely renew your Franchise Agreement, the Applicable Royalty Rate will be increased by 2.5% until you have completed the renewal process, as described in Note5.
- Brand fund: Currently, the greater of 0.5% of your monthly Gross Service Sales or $25 per month.Monthly by the 20th. See Note 2 for the definition of “Gross Service Sales.” The National Advertising Fund Contribution (the “Ad Fund Contribution”) is contributed to the National Advertising Fund (the “Ad Fund”) applicable to your Clean Franchise, which is administered and controlled by us.We may change the Ad Fund Contribution, provided that the total Ad Fund Contribution and Local Advertising Commitment will not exceed 2.5% of Gross Service Sales.Subject to this cap, if we increase the Ad Fund Contribution, we may decrease or eliminate the Local Advertising Commitment.
- Local ad minimum: If you fail to spend the required Local Advertising Commitment in any month, you must pay us the difference between the amount you actually spent on Eligible Marketing in such month and the required Local Advertising Commitment for such month.Upon demand. We may require you to spend a percentage of your Gross Service Sales each month on Eligible Local Marketing (the “Local Advertising Commitment”). We may, in our sole discretion, specify the types, methods, and specifications of local advertising that qualify as “Eligible Marketing.” If you fail to meet the Local Advertising Commitment in any month, in addition to other remedies, you must contribute the difference between your actual spend and required spend to the Ad Fund.Currently, the Local Advertising Commitment is 2% of monthly Gross Service Sales.We may change the Local Advertising Commitment, provided that total Ad Fund Contribution and Local Advertising Commitment will not exceed 2.5% of Gross Service Sales.
- Item 19 median AUV: $357,712
- Item 19 coverage: 28.9%
What ServiceMaster Clean Does
You will operate a ServiceMaster Clean® business (a “Clean Franchise”). Clean Franchises provide to management or tenants of commercial or institutional buildings contracted janitorial services on a continuing basis and carpet, furniture, and other periodical non-janitorial cleaning and maintenance.
This page is generated from Franchise Fox franchise and FDD-derived data. Reported franchisee counts and economics usually come from the most recent available FDD snapshot rather than manually edited marketing copy.
Scale and Filing Notes
Latest effective date 2025-06-20
Tracked states Not available
Net unit change, 3 years 4
Tracked locations in export 0
The current Franchise Fox dataset has strong FDD coverage, but live location counts are still sparse in the denormalized export. For now, the best “size” signal is reported franchisee count.
